(P536) The Digital Sweet Spot: Using Technology to Increase Access, Leverage Referral Networks, and Engage Black Women to Prevent T2D

Before the COVID-19 pandemic, Black Women’s Health Imperative (BWHI) began a process to become a CDC-approved virtual program provider, which included creating a digital platform for program delivery. While the goal was to increase access and enrollment, other strategies were required to engage a more significant number of black women and to keep participants engaged virtually once enrolled. This poster describes how the BWHI App and other digital tools were optimized to promote participation and retention in the program. The poster authors will explain how to leverage targeted influencer strategies and will highlight best practices for coaches to keep participants engaged in a virtual environment.